Class Claims Skechers Ads Are Bogus

SAN DIEGO (CN) – A federal class action claims that Skechers pushes it “Shape-ups” shoes with false claims about their health benefits, and that the shoes “have actually injured some consumers.” The class claims that Skechers claims through deceptive ads that people who wear the shoes can “get in shape without setting foot in a gym,” and that “these purported benefits had been shown in ‘four clinical studies.’”
Named plaintiff Venus Morga claims that Skechers’ false ads, in print, TV, and on the Internet, claimed “that wearing Shape-ups would result in noticeable physiological benefits to consumers, including weight loss, firmer muscles, reduced cellulite, improved circulation, and improved posture. Skechers claimed that as a result of these benefits, users could ‘get in shape without setting foot in a gym.’ Skechers claimed these purported benefits had been shown in ‘four clinical studies.’”
These misleading ads helped Skechers “reap millions of dollars of profit,” the complaint states. “Shape-ups provide no health benefit to users beyond what any other ordinary sneaker provides. Worse, Shape-ups have actually injured some consumers.”

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